About Us

As an independent insurance advisor and advocate, Eric’s goal is to build long-term, lasting relationships with his clients. He believes that his career is about connections more than it is about money. “I love working in this industry, and I’ve been lucky enough to be part of something bigger than myself for over two decades now,” Eric says. “More than anything else, the friendships I’ve built stand out, and it’s my job to ensure that those friends are taken care of today, tomorrow and beyond.”

Specializing in Medicare planning, Eric helps people transition from their working years into retirement.

Before founding his own firm, Eric was a Medicare advisor, sold health, life, and annuity products, and he recruited, trained, and developed insurance advisors while handling his own clients. Now that he has his own company, he’s excited about the growth of his team at Holland Insurance Services, and he has more than 30 agents in his network at various locations in the U.S.

As founder and owner, it is important to Eric that Holland Insurance Services represent multiple highly-rated and financially-sound insurance carriers that can help give clients peace of mind. “Longevity is the key, so I want to work with carriers that have survived the kind of conditions we are looking to guide our clients through,” he says.

When it comes to creating a plan that works, Eric believes in proper asset allocation divided into four categories of guarantees: liquidity, principal, principal and interest, and none. He gets to that balance by using a variety of health and life insurance products as well as alternatives to investments that are exposed to market risk.

Eric grew up in Exton, Pennsylvania, leaving at age 18 to attend college. He graduated with a bachelor’s degree in communications and a minor in business from the University of Arizona. He has been married for more than 15 years to his wife, Karinna Holland. The couple live a very active life in Scottsdale with their two children, Henry, 12, and Caroline, 10, and the two family dogs, Boomer and Goose.

An avid golfer, Eric has been a golf course rater for Golfweek Magazine since 2010. He also enjoys travel, sports mountain biking, hiking, spending time with family, and coaching his kids’ sports teams.

Eric is deeply committed to the success of his community, and he loves giving time, energy, and resources to local charities. He helps support several organizations in Arizona, including the Arizona Cancer Foundation for Children, Foothills Animal Rescue, Make A Wish Foundation, Ryan House, St. Mary’s Food Bank, and The 100 Club of Arizona.

Eric’s mission is to help as many people as he can, and to always deliver on his word.